The identity of Dallas Contemporary’s 45th anniversary gala revolved around the aesthetic keywords of transparency, translucency, and the allure of the 1970s era. Developmental ideas generated a color palette of sapphire blue, Robert Rauschenberg-inspired sepia brown, and a vision to create an immersive atmosphere filled with curved shapes that strike the perfect balance between bold and subtle. Such celebrations begin with initial printed materials, serving as the stepping stones to shape the aesthetics and energy of the evening. In all, DC’s 2023 gala evoked the idea of a birthday party like no other, where history meets the future.

Dallas Contemporary’s 2023 gala atmosphere imagery. More to come.

Digital invitation and color conception.

After party ticketing graphic, color conception and logo treatment.

Logo creation and activation on step and repeat and underwriting packet page design.

More to come.