Writing shapes how businesses speak to their public. From press releases to storytelling for social, these examples reflect Alexandra Hulsey’s approach to Dallas Contemporary’s brand voice.
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"These exhibitions celebrate artists whose practices reframe historic figures and visual histories through distinct yet complementary lenses."
Dallas Contemporary Announces Spring 2026 Exhibitions Featuring Artists Francisco Moreno and Ike E. Morgan
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"Ecstasy, as curator Glenn Adamson observes, is a peculiar and provocative word—referring at once to a drug, to transcendent religious experience, and, etymologically, to being “out of oneself. ” It is an unexpected but fitting lens through which to view Wolston’s work, which expands design beyond the physical into the imaginative, expressive, and even ecstatic."
Dallas Contemporary Presents Chris Wolston: Profile in Ecstasy
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"The gallery was transformed to welcome 300 guests, adorned with sculptural floral arrangements by Concepto that turned ordinary materials—tomatoes, grasses, moss, and pomegranates—into otherworldly forms."
Dallas Contemporary’s Annual Gala and Benefit Auction Raises Over $1 Million While Showcasing the Museum’s Mission in Real Time
Metrics + Impact
The metrics below reflect the impact of strategic writing, narrative development, and communications leadership across exhibitions, public programs, fundraising initiatives, and institutional platforms at Dallas Contemporary, 2022–present.
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120+ press mentions across Q1–Q4 2025, including coverage in 032c, Architectural Digest, Artnet, Casa Vogue, Dwell, Elle Decor, Financial Times, Galerie Magazine, The New York Times, T Magazine (The New York Times Style Magazine), Vanity Fair, and Wallpaper*
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Since 2022, the newsletter has maintained 40%+ average open rates and approximately 30% year-over-year list growth, complemented by steady social audience growth.
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Year-over-year increases in website traffic +25%, unique visitors +20%, and monthly button clicks +61%
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Communications strategy and copywriting supported the institution’s highest-attended programs
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Developed narrative and campaign strategy for fundraising initiatives, including end-of-year appeals and ticketed programs that generated new earned revenue streams and supported donor engagement
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"We hope Water Work inspired you to see performance and the spaces we gather in in new ways."
Moments in Motion: Reflecting on Water Work
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"Our holiday guide gathers thoughtful, design-forward treasures and experiences that directly support artists and Dallas Contemporary’s mission to keep art free and accessible for all."
DC Shop Guide
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"Summer has officially come to a end at DC and we want to say thank you to everyone who spent it with us. Dallas Contemporary thrives when art and community come together."
Goodbye Summer, Hello Fall at DC