Alexandra Hulsey has led identity and narrative development for over 20 exhibitions and their ancillary programming at Dallas Contemporary. She creates cohesive visual systems that uphold the museum’s broader brand integrity while responding to distinct conceptual frameworks, translating curatorial intent into exhibition identities that extend across digital platforms, website design, printed materials, environmental graphics, and written content.

Her approach balances consistency and experimentation, allowing each project to develop a distinct tone and narrative across fundraising events and dinners, exhibition openings, maps, take-away materials, vinyl applications, and related collateral.